AWS partners with Avalanche to scale blockchain solutions for enterprises, governments • MastStatus

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Amazon Web Services (AWS) is partnering with Ava Labs, the company building layer-1 blockchain Avalanche, to help scale blockchain adoption among businesses, institutions and governments, the two companies told MastStatus exclusively.

“Looking forward, web3 and blockchain are inevitable,” Howard Wright, VP and global head of startups at AWS told MastStatus. “Nobody can name the time or date or quarter when it’s going to happen and it’s going to be mainstream, but we’ve seen the growth cycles before. The speed of this one seems to be accelerating and we’re just excited to be a part of this.

The partnership aims to make it easier for individuals to launch and manage nodes on Avalanche, while also aiming to give the network more power and flexibility for developers.

AWS will support Avalanche’s infrastructure and decentralized application ecosystem (dApp), in addition to one-click node deployments, through its marketplace. The affiliation also includes Ava Labs joining AWS Activate, a program that helps start-ups and budding entrepreneurs get started on the platform.

“For us, this means a lot of things,” John Wu, president of Ava Labs, told MastStatus. “We have over 500 applications in the chain and we would like to give them a better experience and now we have a real partnership that we can lead into the Activate program. In addition, our users are always looking for a better experience. The one-click node is an incredible way to do it.

A number of blockchains already use AWS to power their networks – about 25% of all Ethereum workloads in the world run on AWS, according to the website. The technology itself is “by nature agnostic” and supports all blockchain protocols, Wright said, though this is AWS’s first foundational collaboration with a blockchain.

Ava Labs plans to add its Subnet implementation as a managed service to the AWS marketplace so that both individuals and institutions can easily launch their own custom subnets. Subnets are part of Avalanche’s scaling solution that diverts traffic away from the main blockchain and allows projects to deploy their own token, AVAX, while creating their own layer-1 or layer-2 blockchains.

“This is the start of something much, much bigger,” Wu said, adding that the Subnets will allow developers “to run their own blockchain, an entire blockchain, in Amazon very easily.”

Last quarter, Avalanche began developing five to six live subnets, Wu said. But in the testnet phase, there are more than 100 subnets that will be deployed “at least” over the next six to 12 months. “We look forward to sharing this partnership with the hundreds of subnets launching this year […] so I’m excited about what this could be, not just what it is.

Wright echoed that sentiment: “If you multiply Activation times Avalanche times Subnet, you have something that is a groundbreaking moment. I think blockchain [technology] will become commonplace and used by developers in our market.

Ava Labs has also joined the AWS Partner Network (APN), giving the company access to deploy offerings on AWS with more than 100,000 partners in more than 150 countries, Wright said. “[APN] with Ava Labs and Avalanche is the jet fuel for blockchain and crypto that will democratize access for every corner of the world.”

Avalanche is far from the first startup to come through Amazon’s network, Wright shared. “More than 200,000 startups came to us, so we know what excellence looks like. That is [including] Netflix, Uber and Airbnb – they have redefined industries and we have the guts to think others [like them] are there, including Ava.

“We are still in the early stages of enterprises and governments building on-chain,” Emin Gün Sirer, founder and CEO of Ava Labs, told MastStatus. But the pace of these initiatives will accelerate as Avalanche and AWS deliver a more complete and reliable solution for their needs, Sirer added.

That said, the size of this network could significantly increase the reach of the crypto-based company and its developers building on its blockchain. “The underlying technology and capabilities is something we’re trying to work on with John and his team,” said Wright. “It comes back to convenience and access.”

And the “convenience and access” that both AWS and Avalanche aim to provide through the partnership will only accelerate adoption, Wu believes.

“A lot of the developers and newer entrepreneurs are crossovers from web2 to web3, they are no longer hardcore web3 people,” said Wu. “And I think with them they already have great experience with Amazon and Activate and Avalanche will just make it easier for the crossover and it will be an accelerator and enhancer for that.”

The two companies also collaborate on events for entrepreneurs and developers through Avalanche Summit, Avalanche Creates, and hackathons to help builders build the blockchain.

“We aim to be long-term strategic partners; it’s a differentiator and motivator for us,” said Wright. “So the replenishment of the Subnets and our Activate we think is the perfect time, perfect opportunity and we humbly think we will look back years in time and see this as an important time for blockchain expansion.”

As for the future for AWS? It plans to “be closer to developers and partners,” Wright said. “Not just any headquarters in Seattle […] we’re trying to get this to the proverbial seven kids in a garage somewhere and we’ll be more close and agile with high-value partners like Ava.

“We want to push the boundaries of what’s possible,” said Wright.

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