Instagram is adding a way to temporarily mute push notifications when you want to take a break from the app. The feature, called Silent Mode, sends automatic replies to users who try to message you on the platform, letting them know you haven’t been notified.
Instagram will specifically ask teen users to turn on silent mode “when they spend a certain amount of time on Instagram late at night.” However, the platform does not specify how much time teens must spend on the app to see the prompt, nor does it specify what time frame it considers “late night.” Meta spokesperson Liza Crenshaw tells The edge the message appears after “a few minutes”.
It also displays the “in silent mode” status on your profile to alert other users that you are using the feature and gives you a summary of notifications you may have missed when you return to the platform. Like silent mode on Facebook, you can schedule specific times for the feature to turn on automatically.
In line with its goal of appeasing parents (as well as those who aren’t fans of the platform’s recent pivot to video), Meta is introducing a number of other ways to manage recommendations on Instagram. After testing the feature last year, Instagram is expanding the “not interested button” that lets you flag certain types of content you don’t want to see.
Instagram now lets you hide more than one piece of content on the Explore page, which the platform will “try to avoid showing you” in Reels and Search. You can also now add a list of words, hashtags or emojis you want to avoid in the captions of recommended content on Instagram, similar to how the platform already lets you hide DMs with words you don’t want to see.
But TikTok may be getting something Instagram doesn’t have. It tests a prompt that lets you set sleep reminders and mute notifications while you sleep. As things go, I’m sure Instagram will see that feature rolled out soon enough.